It's no secret that humans respond better to colour, but just how exactly can printing in colour enhance your business, and what can colour actually do for you?

Increased sales, happier customers, quicker payments and improved efficiency are just some of the reasons...

Capture Attention

1. Colour emphasises critical information and conveys a sense of professionalism. Your company's first impression is the most important one, and using colour demonstrates that you mean business.  The decision whether to read or reject pamphlets and direct mail pieces is made by readers in just 2.5 seconds. Using colour can keep your materials on the desk and out of the wastebasket. 
2. Colour increases readers' attention spans and recall by 82% - Safety notices, warnings and vital technical information are more likely to be remembered if they stand out in colour.  That can help decrease costly and time consuming errors throughout your company.
3. Colour gains readership by 80% - Adding colour to product guides can help critical information get read, helping ensure that customers understand how to operate the products they buy from you.  That alone can reduce the number of unnecessary services calls and save your company time and money. 
4. Colour makes an impression that is 39% more memorable - Direct mail and collateral pieces leave a lasting impression if they're in colour. That makes follow-up calls more successful.
5. Telephone listings printed in colour can increase response by 44% - Amidst hundreds of black and white listings in a telephone directory, a colour entry can really stand out. This can lead to increased exposure and increased business.
6. People are 55% more likely to pick up a full-colour piece of mail first - How do you get a customer to open mail from you quickly? Simply use colour on the envelope.  By capturing their attention, you are more likely to get a speedy response.

Enhance Productivity

1. Colour reduces search time by as much as 80% - Contracts, insurance policies and other lengthy documents can be made more understandable by highlighting the important information with colour.  Customers will spend less time tying up your customer service representative with confusing questions, increasing your operation's overall efficiency.
2. Colour reduces errors by 80% - Improperly completed forms and applications can bog down data entry and customer service departments.  Highlighting important information and instructions can help customers fill out forms correctly the first time.
3. Information can be located 70% faster if it's in colour - Executives have little time as it is, and speeding up the time it takes to locate and understand important information can significantly improve your company's efficiency.  For example, the 1.5 hours an executive spends reading black and white documents every week can be cut to half an hour by using colour.  That means less non-essential time and more billable time.
4. Document sorting improves by 15% when highlighting colour is used - Improving the ease with which documents can be identified, sorted and filed can reduce the number of people assigned to the task.  That can mean real cost savings during peak seasons when temporary help is brought on board.
5. Highlighting with colour improves search time by 39% compared to using different fonts - Administrative personnel can spend less time looking for information and more time performing critical tasks if the information is easier to find.  Using colour to highlight it can make a difference.
6. Colour can increase payment response by up to 30% - By highlighting the amount owing and the due date with colour, a sense of urgency is added to invoices.  This can help make your customers pay their bills faster, thereby improving your cash flow.
7. People are 2.5% more likely to pay the full amount when it's shown in colour - Some companies have found that highlighting the amount due on an invoice actually causes customers to pay the full amount owing.  That reduces additional invoicing and improves your business' cash flow.

Improve Communication

1. Colour increases comprehension by as much as 73% - Your prospects and potential customers can understand your message faster and more clearly.  That speeds sales presentations and makes the whole process run more effectively.
2. Colour increases learning and retention by 78% - Educating your technical and service staff is a time-consuming process that can be drastically shortened by preparing the material in colour.
3. Colour can boost survey participation by 80% - Low response on customer satisfaction surveys can be dramatically improved and repeat mailings made unnecessary by using colour to grab attention.
4. Reader comprehension has been found to be 14% better by highlighting with colour rather than with bold text. Training sessions can be more effective when the presentation materials and guides are produced using highlight colour, rather than using just bold text.
5. Colour increases motivation by up to 80% - Getting a response from employees can often be more difficult than getting a response from customers.  Using colour on memos, correspondence and posted notices from payroll, human resources and personnel can help motivate your employees to respond in a timely fashion.